Saturday, January 25, 2020

What I Would Place In A Time Capsule Essay -- essays research papers

What I Would Place In A Time Capsule As the turn of the millennium approaches, the human race will continue to develop new technology and new ways of thinking. It is always enjoyable to take a visual journey back in time, to view what was considered advanced and what thoughts of future times represented. A time capsule stored with precious documents and possessions from a past era can serve as a visual and material presentation of what past times were like, and put in prospective the accomplishments that have changed human lifestyles for better or worse.   Ã‚  Ã‚  Ã‚  Ã‚  If I were invited to participate in the planning of a time-capsule, I would include items that depicted the present society's mood and pastimes. One item that suits this category would be music. Music is one of the most influential forms of art, and has brought delight, sadness, love, and despair to individuals worldwide. I would include a compilation of the most popular and the most controversial music of the present era, and some background information on the songs and artists. Song lyrics, like poetry, can go beyond the written words of a book or a story, and give an in depth prospective on people and their lives.   Ã‚  Ã‚  Ã‚  Ã‚  Guiding the new information and technology of today, computers serve as the most useful tool for teaching and productivity across the globe. With the aid of computers, new and better systems are manufactured and put to work constantly. The amount of d...

Friday, January 17, 2020

Chemistry Life in Daily Life Essay

Introduction: Fluorine has the distinction of being the most reactive of all the elements, with the highest electronegativity value on the periodic table. Because of this, it proved extremely difficult to isolate. Davy first identified it as an element, but was poisoned while trying unsuccessfully to decompose hydrogen fluoride. Two other chemists were also later poisoned in similar attempts, and one of them died as a result. French chemist Edmond Fremy (1814-1894) very nearly succeeded in isolating fluorine, and though he failed to do so, he inspired his student Henri Moissan (1852-1907) to continue the project. One of the problems involved in isolating this highly reactive element was the fact that it tends to â€Å"attack† any container in which it is placed: most metals, for instance, will burst into flames in the presence of fluorine. Like the others before him, Moissan set about to isolate fluorine from hydrogen fluoride by means of electrolysis—the use of an electric current to cause a chemical reaction—but in doing so, he used a platinum-iridium alloy that resisted attacks by fluorine. In 1906, he received the Nobel Prize for his work, and his technique is still used today in modified form. Properties And Uses Of Fluorine: A pale green gas of low density, fluorine can combine with all elements except some of the noble gases. Even water will burn in the presence of this highly reactive substance. Fluorine is also highly toxic, and can cause severe burns on contact, yet it also exists in harmless compounds, primarily in the mineral known as fluorspar, or calcium fluoride. The latter gives off a fluorescent light (fluorescence is the term for a type of light not accompanied by heat), and fluorine was named for the mineral that is one of its principal â€Å"hosts†. Beginning in the 1600s, hydrofluoric acid was used for etching glass, and is still used for that purpose today in the manufacture of products such as light bulbs. The oil industry uses it as a catalyst—a substance that speeds along a chemical reaction—to increase the octane number in gasoline. Fluorine is also used in a polymer commonly known as Teflon, which provides a non-stick surface for frying pans and other cooking-related products. Just as chlorine saw service in World War I, fluorine was enlisted in World War II to create a weapon far more terrifying than poison gas: the atomic bomb. Scientists working on the Manhattan Project, the United States’ effort to develop the bombs dropped on Japan in 1945, needed large quantities of the uranium-235 isotope. This they obtained in large part by diffusion of the compound uranium hexafluoride, which consists of molecules containing one uranium atom and six fluorine anions. Fluoridation Of Water: Long before World War II, health officials in the United States noticed that communities having high concentration of fluoride in their drinking water tended to suffer a much lower incidence of tooth decay. In some areas the concentration of fluoride in the water supply was high enough that it stained people’s teeth; still, at the turn of the century—an era when dental hygiene as we know it today was still in its infancy—the prevention of tooth decay was an attractive prospect. Perhaps, officials surmised, it would be possible to introduce smaller concentrations of fluoride into community drinking water, with a resulting improvement in overall dental health. After World War II, a number of municipalities around the United States ndertook the fluoridation of their water supplies, using concentrations as low as 1 ppm. Within a few years, fluoridation became a hotly debated topic, with proponents pointing to the potential health benefits and opponents arguing from the standpoint of issues not directly involved in science. It was an invasion of personal liberty, they said, for governments to force citizens to drink water which had been supplemented with a foreign substance. During the 1950s, in fact, fluoridation became associated in some circles with Communism—just another manifestation of a government trying to control its citizens. In later years, ironically, antifluoridation efforts became associated with groups on the political left rather than the right. By then, the argument no longer revolved around the issue of government power; instead the concern was for the health risks involved in introducing a substance lethal in large doses. Fluoride had meanwhile gained application in toothpastes. Colgate took the lead, introducing â€Å"stannous fluoride† in 1955. Three years later, the company launched a memorable advertising campaign with commercials in which a little girl showed her mother a â€Å"report card† from the dentist and announced â€Å"Look, Ma!  No cavities! † Within a few years, virtually all brands of toothpaste used fluoride; however, the use of fluoride in drinking water remained controversial. As late as 1993, in fact, the issue of fluoridation remained heated enough to spawn a study by the U. S. National Research Council. The council found some improvement in dental health, but not as large as had been claimed by early proponents of fluoridation. Furthermore, this improvement could be explained by reference to a number of other factors, including fluoride in toothpastes and a generally heightened awareness of dental health among the U.  S. populace. Chlorofluorocarbons : Another controversial application of fluorine is its use, along with chlorine and carbon, in chlorofluorocarbons. As noted above, CFCs have been used in refrigerants and propellants; another application is as a blowing agent for polyurethane foam. This continued for several decades, but in the 1980s, environmentalists became concerned over depletion of the ozone layer high in Earth’s atmosphere. Unlike ordinary oxygen (O 2 ), ozone or O 3 is capable of absorbing ultraviolet radiation from the Sun, which would otherwise be harmful to human life. It is believed that CFCs catalyze the conversion of ozone to oxygen, and that this may explain the â€Å"ozone hole,† which is particularly noticeable over the Antarctic in September and October. As a result, a number of countries signed an agreement in 1996 to eliminate the manufacture of halocarbons, or substances containing halogens and carbon. Manufacturers in countries that signed this agreement, known as the Montreal Protocol, have developed CFC substitutes, most notably hydrochlorofluorocarbons (HCFCs), CFC-like compounds also containing hydrogen atoms. The ozone-layer question is far from settled, however. Critics argue that in fact the depletion of the ozone layer over Antarctica is a natural occurrence, which may explain why it only occurs at certain times of year. This may also explain why it happens primarily in Antarctica, far from any place where humans have been using CFCs. (Ozone depletion is far less significant in the Arctic, which is much closer to the population centers of the industrialized world. ) In any case, natural sources, such as volcano eruptions, continue to add halogen compounds to the atmosphere. Introduction: Chlorine is a highly poisonous gas, greenish-yellow in color, with a sharp smell that induces choking in humans. Yet, it can combine with other elements to form compounds safe for human consumption. Most notable among these compounds is salt, which has been used as a food preservative since at least 3000 B. C. Salt, of course, occurs in nature. By contrast, the first chlorine compound made by humans was probably hydrochloric acid, created by dissolving hydrogen chloride gas in water. The first scientist to work with hydrochloric acid was Persian physician and alchemist Rhazes (ar-Razi; c. 64-c. 935), one of the most outstanding scientific minds of the medieval period. Alchemists, who in some ways were the precursors of true chemists, believed that base metals such as iron could be turned into gold. Of course this is not possible, but alchemists in about 1200 did at least succeed in dissolving gold using a mixture of hydrochloric and nitric acids known as aqua regia. The first modern scientist to work with chlorine was Swedish chemist Carl W. Scheele (1742-1786), who also discovered a number of other elements and compounds, including barium, manganese, oxygen, ammonia, and glycerin. However, Scheele, who isolated it in 1774, thought that chlorine was a compound; only in 1811 did English chemist Sir Humphry Davy (1778-1829) identify it as an element. Another chemist had suggested the name â€Å"halogen† for the alleged compound, but Davy suggested that it be called chlorine instead, after the Greek word chloros , which indicates a sickly yellow color. Uses Of Chlorine: The dangers involved with chlorine have made it an effective substance to use against stains, plants, animals—and even human beings. Chlorine gas is highly irritating to the mucous membranes of the nose, mouth, and lungs, and it can be detected in air at a concentration of only 3 parts per million (ppm). The concentrations of chlorine used against troops on both sides in World War I (beginning in 1915) was, of course, much higher. Thanks to the use of chlorine gas and other antipersonnel agents, one of the most chilling images to emerge from that conflict was of soldiers succumbing to poisonous gas. Yet just as it is harmful to humans, chlorine can be harmful to microbes, thus preserving human life. As early as 1801, it had been used in solutions as a disinfectant; in 1831, its use in hospitals made it effective as a weapon against a cholera epidemic that swept across Europe. Another well-known use of chlorine is as a bleaching agent. Until 1785, when chlorine was first put to use as a bleach, the only way to get stains and unwanted colors out of textiles or paper was to expose them to sunlight, not always an effective method. By contrast, chlorine, still used as a bleach today, can be highly effective—a good reason not to use regular old-fashioned bleach on anything other than white clothing. Since the 1980s, makers of bleaches have developed all-color versions to brighten and take out stains from clothing of other colors. ) Calcium hydrocholoride (CaOCl), both a bleaching powder and a disinfectant used in swimming pools, combines both the disinfectant and bleaching properties of chlorine. This and the others discussed here are just some of many, many compounds formed with the highly reactive element chlorine. Particularly notable—and controversial—are compounds involving chlorine and carbon. Chlorine And Organic Compounds: Chlorine bonds well with organic substances, or those containing carbon. In a number of instances, chlorine becomes part of an organic polymer such as PVC (polyvinyl chloride), used for making synthetic pipe. Chlorine polymers are also applied in making synthetic rubber, or neoprene. Due to its resistance to heat, oxidation, and oils, neoprene is used in a number of automobile parts. The bonding of chlorine with substances containing carbon has become increasingly controversial because of concerns over health and the environment, and in some cases chlorine-carbon compounds have been outlawed. Such was the fate of DDT, a pesticide soluble in fats and oils rather than in water. When it was discovered that DDT was carcinogenic, or cancer-causing, in humans and animals, its use in the United States was outlawed. Other, less well-known, chlorine-related insecticides have likewise been banned due to their potential for harm to human life and the environment. Among these are chlorine-containing materials once used for dry cleaning. Also notable is the role of chlorine in chlorofluorocarbons (CFCs), which have been used in refrigerants such as Freon, and in propellants for aerosol sprays.  CFCs tend to evaporate easily, and concerns over their effect on Earth’s atmosphere have led to the phasing out of their use. Introduction: Bromine is a foul-smelling reddish-brown liquid whose name is derived from a Greek word meaning â€Å"stink. † With a boiling point much lower than that of water—137. 84 °F (58. 8 °C)—it readily transforms into a gas. Like other halogens, its vapors are highly irritating to the eyes and throat. It is found primarily in deposits of brine, a solution of salt and water. Among the most significant brine deposits are in Israel’s Dead Sea, as well as in Arkansas and Michigan. Credit for the isolation of bromine is usually given to French chemist Antoine-Jerome Balard (1802-1876), though in fact German chemist Carl Lowig (1803-1890) actually isolated it first, in 1825. However, Balard, who published his results a year later, provided a much more detailed explanation of bromine’s properties. The first use of bromine actually predated both men by several millennia. To make their famous purple dyes, the Phoenicians used murex mollusks, which contained bromine. (Like the names of the halogens, the word â€Å"Phoenicians† is derived from Greek—in this case, a word meaning â€Å"red† or â€Å"purple,† which referred to their dyes. Today bromine is also used in dyes, and other modern uses include applications in pesticides, disinfectants, medicines, and flame retardants. At one time, a compound containing bromine was widely used by the petroleum industry as an additive for gasoline containing lead. Ethylene dibromide reacts with the lead released by gasoline to form lead bromide (PbBr 2 ), referred to as a â€Å"scavenger,† because it tends to clean the emissions of lead-containing gasoline. However, leaded gasoline was phased out during the late 1970s and early 1980s; as a result, demand for ethylene dibromide dropped considerably. Halogen Lamps: The name â€Å"halogen† is probably familiar to most people because of the term â€Å"halogen lamp. † Used for automobile headlights, spotlights, and floodlights, the halogen lamp is much more effective than ordinary incandescent light. Incandescent â€Å"heat-producing† light was first developed in the 1870s and improved during the early part of the twentieth century with the replacement of carbon by tungsten as the principal material in the filament, the area that is heated. Tungsten proved much more durable than carbon when heated, but it has a number of problems when combined with the gases in an incandescent bulb. As the light bulb continues to burn for a period of time, the tungsten filament begins to thin and will eventually break. At the same time, tungsten begins to accumulate on the surface of the bulb, dimming its light. However, by adding bromine and other halogens to the bulb’s gas filling—thus making a halogen lamp—these problems are alleviated. As tungsten evaporates from the filament, it combines with the halogen to form a gaseous compound that circulates within the bulb. Instead of depositing on the surface of the bulb, the compound remains a gas until it comes into contact with the filament and breaks down. It is then redeposited on the filament, and the halogen gas is free to combine with newly evaporated tungsten. Though a halogen bulb does eventually break down, it lasts much longer than an ordinary incandescent bulb and burns with a much brighter light. Also, because of the decreased tungsten deposits on the surface, it does not begin to dim as it nears the end of its life. Introduction: First isolated in 1811 from ashes of seaweed, iodine has a name derived from the Greek word meaning â€Å"violet-colored†Ã¢â‚¬â€a reference to the fact it forms dark purple crystals.  During the 1800s, iodine was obtained commercially from mines in Chile, but during the twentieth century wells of brine in Japan, Oklahoma, and Michigan have proven a better source. Uses And Applications: Among the best-known properties of iodine is its importance in the human diet. The thyroid gland produces a growth-regulating hormone that contains iodine, and lack of iodine can cause a goiter, a swelling around the neck. Table salt does not naturally contain iodine; however, sodium chloride sold in stores usually contains about 0. 01% sodium iodide, added by the manufacturer. Iodine was once used in the development of photography: During the early days of photographic technology, the daguerreotype process used silver plates sensitized with iodine vapors. Iodine compounds are used today in chemical analysis and in synthesis of organic compounds. Introduction: Just as fluorine has the distinction of being the most reactive, astatine is the rarest of all the elements. Long after its existence was predicted, chemists still had no luck finding it in nature, and it was only created in 1940 by bombarding bismuth with alpha particles (positively charged helium nuclei). The newly isolated element was given a Greek name meaning â€Å"unstable. † Indeed, none of astatine’s 20 known isotopes is stable, and the longest-lived has a half-life of only 8. 3 hours. This has only added to the difficulties involved in learning about this strange element, and therefore it is difficult to say what applications, if any, astatine may have. The most promising area involves the use of astatine to treat a condition known as hyperthyroidism, related to an overly active thyroid gland.

Thursday, January 9, 2020

A Marketing Plan on Andalusia Ltd - Free Essay Example

Sample details Pages: 7 Words: 2075 Downloads: 9 Date added: 2017/06/26 Category Marketing Essay Type Case study Level High school Did you like this example? Contents Executive Summary Mission The Company Vision and Values Goals and Objectives Team Management Services Market Research Target Market SWOT Analysis List of Competitors Marketing and Promotional Strategy Start-up Expenses Plan Competitive Edge Contingency Plan Get in Touch Executive Summary Andalusia Limited provides the business consultancy services to young and experienced entrepreneurs, of all sizes of businesses in the market. The company expertise come from education and experience of Director, who will be the head of daily business operations within the company. Currently, Mr. Muhammad Arsalan, is the sole director and owner of this company and has set up this business to provide his expertise to this business sector in UK market. The forte of Andalusia Limited is that it is newly established business, and since his director has spent his time and studied in UK, but also gained experience of studying and working abroad. Mr. Muhammad Arsalan aims to bring à ¢Ã¢â€š ¬Ã‹Å"out of the boxà ¢Ã¢â€š ¬Ã¢â€ž ¢ ideas and business policies, strategies to the customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ businesses and provides the best quality services which is the motto of the business. Andalusia Limited will focus on SME owners and managers who are concerned to grow their businesses an d seek advice to improve the productivity of the company. Since SMEs make up the majority of the UK business market and the company services will also focus on to help them to reinforce their businesses and contribute the UK economy. Andalusia Limited aims to set up as a good business model and is geared for success with respectful position in the UK market. Another forte of this business is that the director has multilingual capabilities which he will use to get good market shares in market. Mr. Muhammad Arsalan has fully focused and dedicated to set different milestones to achieve the success after having good market research, business policies and strategies. Don’t waste time! Our writers will create an original "A Marketing Plan on Andalusia Ltd" essay for you Create order Mission Andalusia Limited missionà ¢Ã¢â€š ¬Ã¢â€ž ¢s to comprehend the customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ requirements and customise the company services in regards to complete the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s business needs. The company is to be a reliable and respectful position in the market by delivering excellent customer services. Currently, Andalusia Limited is in the developing phase, but once established, its prospective for growth will be substantial. The Company Andalusia Limited was incorporated on 9th May 2014 under the Companies Act 2006 as a private company and the situation of its registered office is in England and Wales. The company registered address is at 128B Vicarage Road, London, England, E10 5DX with company number 09031885. Mr. Muhammad Arsalan is the sole owner and founder of this company. Vision and Values Andalusia Limited à ¢Ã¢â€š ¬Ã‹Å"s vision to provide a first class services to its customers at an economical and competitive rate and will build the company reputation in the UK business market through the recruitment of motivated professionals and keeping customer satisfaction at top priority. Andalusia Limited values; Knowledge Trustworthy Professionalism and Responsibility Ethics People and Diversity Excellent Customer Services Efficiency and effective programmes Excellent administrative and communication skills Goals and Objectives Andalusia Limited wants to; Gain a good market share Established a well-known and respectful company in the coming years Create employment and training opportunities in the locality Being up-to-date with new business trends, tools and technologies Lead the Generation The objectives of the company are to; Aim for first year break even Grow its customer base through effective marketing and retention Retain customers through excellent service provider in the market Gain an edge over competitors through associations with other relevant business consultancies so as to be able to provide an à ¢Ã¢â€š ¬Ã…“all under one roof serviceà ¢Ã¢â€š ¬Ã‚  Team Management Mr. Muhammad Arsalan is the (Director) founder and owner of Andalusia Limited. Mr. Muhammad Arsalan try to work hard to take this in different and respectful position in the UK business market. Mr. Muhammad Arsalan has completed his Master of Business Administration from Cardiff Metropolitan University. He is working as a Business Adviser in his company as well. During his academic career, he builds up his mind to come in this business sector and utilize his knowledge and expertise. Andalusia Limited aims to assist the customers to establish their business and help them how to prepare business policies, programmes and activities. Andalusia Limited will also promoting different programmes to improve the company productivity level through utilize the company resources. Services Andalusia Limited will plan to monitor all business activities to achieve the defined goals and objectives. The company set some parameters that reflects the clear image of company state over the long term. Andalusia Limited provides the business advisory services in the market with new and innovative ideas and techniques. Some of the core business services are describe in the following; Data collection through evaluate the current business activities, functions and requirements of the company seeking advice To understand the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s requirements after consultation of all key stakeholders Analyse all available information through different methods techniques Design different feasible solutions to satisfy the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s expectations Develop new marketing trends for prepare business activities, policies and practices Identify new marketing programmes to promote the business services Guide to design new advertisement plans and business activities Set different parameters to control the progress of different projects within the organization Prepare documents and all reports according to customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s requirements Design guidelines and assist to invest the different organizational development skillsà ¢Ã¢â€š ¬Ã¢â€ž ¢ programmes Help customers to get business registration and insurance policies for the company Set different guidelines for monitoring or tracking work progress of different programmes or projects Help to assist the customers to establish International Business Standards With solid knowledge and expertise of Mr. Muhammad Arsalan (Director) of this company put his efforts to move forward in the business field with respectful position in the UK Market. The company will plan to enhance the company resources and improve the productivity level in the coming years. Market Research Andalusia Limited believes in good market research for the success of the business rather than to believe in different myths running around the market. After having heavily affected by recession, Andalusia Limited is well aware of this fact that the business market has gradually raised and returned to back with healthy form. Changing business trends, tools and technology, Andalusia Limited realized that the business advisory services in this business world rapidly grow and suitable environment to come in the business field. Without having good market research, it is not possible to achieve goals. For this purpose, Andalusia Limited plans to do market research in two different phases. 1st phase For data collection, Andalusia Limited uses the different traditional ways like, Observation Questionnaire Interview Join Online Forums etc. In this section, Andalusia Limited briefly describes about target market, market research and business strategy. Target Market Andalusia Limited will primarily targeted customers through different social network activities like participate different business events, workshops, seminars, reward scheme and conferences to promote the company basic services. Andalusia Limited is also known the importance of effective marketing programme because that programme leads the company into a respectful position in the market. Market can be segmented or targeted through different aspects of groups. The bases for segmenting of target market is shown in the following figure; Figure: To develop an effective marketing programme, there are some key elements always keep in mind like; Identify the market groups through different business aspects Market groups are separated by different defined values Identify the different characteristics of these market groups It is the most important activity to use appropriate method to target the customers in marketing segmentation. These factors will be changed according to fulfil the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s requirements. 2nd Phase SWOT Analysis To get clear picture of business and market position, Andalusia Limited uses the most efficient quantitative technique called SWOT analysis. Some description after conducting this tool is described as below in the figure; Figure: Mr. Muhammad Arsalan (Director) understands the strengths and opportunities of this business and fully focus to move forward in this business market. He also aware the business threats and weaknesses of the company and try to work hard to overcome these blocks that prevents the company success. There are many other companies in the market whose provide the same kind of business services, some of them are state in the following pages. List of Competitors Epics Sanderstead Ltd 327 Lea Bridge Road, Leyton, London, E10 7LA Tel: 03301330066 https://www.epicssanderstead.co.uk/ Bakers Tilly Associates Ltd 16 Grange Park Road, Leyton, London, E10 5EP Tel: 20 8144 5009 https://bakerstillyassociates.co.uk/services.html Premier Business Management Consultants Ltd 16, Grange Park Road, Leyton, London, E10 5EP Tel: 20 8123 7816 AA Business Solutionz Limited 20 Market Parade High Road, Leyton, London, E10 6AH Tel: 020 8123 9041 Tari Uk Ltd 291, Church Road, Leyton, London, E10 7BQ Orient Business Consultancy Ltd 44, Waterloo Road, Leyton, London, E10 7HR IRM Business Solutions Ltd 402 Lea Bridge Rd,London,E10 7DY Tel: 07502 406259 Owolabi Consultancy Ltd Flat 43, Ayerst Court, 162, Beaumont Rd,London,E10 5AD Tel:07940 300670 https://www.owolabi-consultancy.org.uk Innovative Business Solutionz Ltd 651a, Lea Bridge Road,London,E10 6AJ Tel:07972 014966 Moonli ght Business Consultation Services Unit 23-24, Cromwell Industrial Estate,London,E10 7QZ Tel:07877 747492 Bright Future 7b, Warren Road,London,E10 5PZ Tel:020 3129 4857 https://www.brightfuture-uk.com Nine 2 Five Management Consulting Ltd Flat 5, Harley House, 155, Hainault Rd,London,E11 1DR Tel:07852 546169 https://www.nine2fivemanagementconsulting.co.uk M A Consultants Ltd 824 Lea Bridge Road,London,E17 9DN Tel:020 3539 6615 https://www.maconsultantsltd.co.uk AM Business Marketing Consultant 88 Hatherley Rd,London,E17 6SB Tel:07533 979842 https://www.am-businessconsultant.co.uk Alma Business Management Consultancy Ltd 54 Alma St,London,E15 1QA Tel:020 8257 0342 Elite Global Business Solution Ltd 61 Malvern Rd,London,E11 3DJ Tel:020 3016 7112 https://www.eliteglobalbusinesssolution.co.uk M A Innovative Ltd 9 East Avenue,London,E17 9NG Tel:020 8432 3205 https://www.mainnovative.com Magic Bu siness Solutions Ltd 23 Penrhyn Avenue,London,E17 5DA Tel:07944 517524 https://mbs-ltd.com Marketing and Promotional Strategy To design a well structural marketing programme needs to cover the main factors that leads the company in respectful and different position in the market. Some of these factors are state as below; Advertisement and promotional programmes Customer Relationship Management Industry Participation Market Relationship Lead Generation Up-to-date with new business trends, tools and technologies Training and development skills programmes Andalusia Limited plans to promote the company and business services into two different stages like; 1st Stage Andalusia Limited uses traditional ways like, Company website Online advertisement Flyer distribution Referral scheme Reward scheme Reach out customers through professional links Reach out customers through industry or social networks 2nd Stage Andalusia Limited will plan to launch the company on large scale in the following ways like; Registration with other UK Trade bodies Marketing materials like pen, key-chains, stationery, pens etc. Advertisement on Newspaper Marketing through News Channel Discount business packages Arrange business events, seminars and workshops etc. Invest in different training and coaching skills programmes Start-up Expenses Plan Andalusia Limited is newly starts-up the business, therefore some necessary items are required to run operational business activities that are state as below. Mr. Muhammad Arsalan (Director) of this company provides a good capital of  £50,000 amount as a starts-up expenses to run the business smoothly. This capital will be used wisely to establish business and other development programmes. This capital will also use as a buffer of expected expenditures and daily routine business activities. Start-up Expenses Plan Items Amount ( £) Legal cost (Including registration, agreements, other technical documents )  £1000 Company Set-up and Advice  £100 Office equipment (computer, printer, table chair etc.)  £4500 Promotion and Marketing  £1500 Insurance  £350 Utilities Expenses  £500 Communication System (DSL connection, broadband, cables, telephone etc.)  £1000 Stationary (business cards, letter head, compliment slips, pads, pens, paper sheets, envelopes etc.)  £400 Total Start-up Expenses  £9350 Competitive Edge Andalusia Limited will gain the competitive edge through the following; Available good capital  £50,000 as a start-up Stay out of debt High quality business services Competitive price Providing services in-house as well as out sourcing Up-to-date with latest technologies, tools and business trends Excellent administrative and communication skills Contingency Plan Andalusia Limited aims to evaluate and monitor all business activities and gather all results to monitor and track the different projects and programmes or business activities. If the results are not met the company required outcomes then Andalusia Limited will reconsider all business plan, policies and strategies and amend it according to fulfil the business needs. This way helpful for Andalusia Limited to avoid any failure and ensure the success in the business field in future. Get in Touch Andalusia Limited Director: Mr. Muhammad Arsalan (Business adviser) Address: 128B Vicarage Road, London, England, E10 5DX T: +44 (0) M: +44 (0) 740 394 0020 E: W: Page 1 | 14